LO2 Task 2 KTA 9: Cohesive Branding

V Festival Branding and advertising...

By looking at the branding the V Festival they use the consistent colours throughout the designs, which shows that in my designs i need to keep in a consistent house style.

This gives me some idea to some exciting brands of the festival. This gives me some idea in to how I will brand and capture my target audience's attention.

These are a successful pieces of graphic design because the are related to targeting the audience, by using black and red fonts making the information in red really stand out making the audiences first glance at the poster, ticket etc is to the red font, which is the important information of when the tickets where on sale. The advertisement of the bands playing at the festival uses a lot of white space drawing your attention to just the text. Where as on the poster uses a bunch of people around where they tell you what bands will be playing at the festival to draw your attention to the information in the box, using the type of atmosphere of crowded people that will be exactly like at the festival, to draw attention to the information. Making the red font in the banners stand out to the audience even more.

The images they use a kind of clip art and cartoon kind of images, this could mean that thy are trying to aim at a younger ages with their advertising as older people want images of the real thing and past events to show them hat it is actually like, where as teenagers would be drawn in by the bright colours they use and the cartoon images as they make it seem like a joyful atmosphere to be in, as it uses it as a background on a field making with the sun image draw the audience in by using imagery to to tell you that you will have nice day out in the sun at the V Festival.

The logo targets the audience of teenagers and young adults by using a bright red could and casual kind of sans serif font to make the festival come across as laid back and the red could connote to the audience that it will be a place to share your passion with music.

This is another festival that is successful in graphic designs they relate to their target audiences, by using very edgy text to make sure they capture the right target audience by showing them through the fonts they use what genre's their music will be.

The also use really dark colours on the background relating to the theme of the festival of rock, targeting the right audience.

The red could connote danger showing the audience an insight into the festival.

Where as the white would be in contrast to the red they use  showing the clean and nice atmosphere at the festival.

The Isle of Wight festival uses a serif font which shows its something out of the ordinary, something different to some other festivals. The way the spirals and swirls are in the background could connote that its by the sea and really relaxed. This targets their audience by using relaxed colours. The gradient of the title could connote the sunset or sunrise saying, that the festival is on while late, with the circle the bird is in could connote the sun. The designs target a older audience than Download and V Festival as they don't us bold colours, they use a more calmer and relaxing colours that compliment each other. They use, the blue outline on the words, which could connote the island that the festival is held on with the sea surrounding the island.

here are some of the flyers i have picked up to look at other existing designs out there in the design world. These designs are very bright and eye catching and are out to catch the audiences attention. However they use similar colours throughout their designs.