Nick Bax (Human studios) - humanstudio.com
The company is a Graphic Design company that has worked with many bands and game industries, it has worked and completed design projects for such as MTV and University of Sheffield. There a
re currently 6 people working for 'Human' which some of the workers have become self taught, which most of them are from Yorkshire. They have helped with the branding of Fitriani which took them an initial 3 month. Through there times of Graphic Design they have developed many apps and animation for many different companies.
When they initially worked with the University of Sheffield, they designed a homepage, brochure, QR scanner which linked to the video. They also worked with Festival of Mind they designed projections, billboards, bus adverts, to raise awerness for the festival.
Human studios has it's own free app called 'the art of sci-tech'. They have also created a 3D Gallery in barcelona 'like virtual world'. They have 3D gallery which you are able to download on to your computer which is also free, which feels realistic as you can go round the gallery at your own pace, and hear the wildlife sounds when you walk out side of the virtual gallery.
The name 'Human' is the name of the business because it is something everyone remembers as it short and unusual. Another reason is because everything changes but humans still stay the same. They also call themselves 'Human' because humans create art but animals can't create art.
Clear Channel Outdoor UK - Nigel Stafford; Graphic Designer and Photographer for Clear Channel and also freelance, producer at Gadgetboy studio, and DJ at local authority, corporation, and freelance.
£10,000 is the average amount paid for a billboard in London.
OOH - Out of Home advertising.
Magazine Ad - Go on internet research previous exposed magazines, look for design specs.
Ticket - Where the tear is going to be? Is it a good souvenir for people to keep? Is it still advertising when people show their friends?
gbp logo- kind of the same, they sit nice together, they're also one shape just rotated which looks like earphones. The logo also looks like a pair of earphones which gives you some inside knowledge into what the business is to do with.
4Gnet - For this design they had client, which wanted certain things in the logo and design, as the wanted it similar to the Skype logo.
When designing logo's - Need accurate brief, whats wrong, whats right, similar design. more detail, more accurate.
Good logo: Colors, smart, simple, remember-able.
My Property matters logo - It's friendly and welcoming and uses soft colors.
Different colors have different meanings. Different fonts have a different meaning towards differnet audiences. A Sans Serif font suggests that you are different and stepping away from tradition, and being unusual to other businesses of the sort. Where as Serif font suggest your a traditional business.
Billboards - People reading billboards are read by people generally in cars. So the average person reading a billboard has around 4 seconds to catch some information on the billboard.
Inside a bus shelter - Lot's of information, they have nothing to do, time to waste, QR Scanner? Biggest bans in a larger font to capture attention.
SD2 Poster - Suggests innocence with a clean white background, trying to capture a young audience with the pinks and purple colors used in the poster and only three acts on the poster with the biggest fan base.
QR code - Tap and scan maybe more bands?
'Headline bands' - In a larger font to capture a larger fan base, as they are the bigger acts with large fan bases.
Bigger the act, bigger the font on the poster.
Research audience of festival - age, sex, social-economic group.
Research environment - roadside, head-on, ambient
