LO1: Task 1: KTA 4: ASA

1. What should a logo design look like? 
- Simple
- Memorable
- Smart
- Easy to recognise
- Unique
- Reproducible

2. Where should a headline act be placed in a list on a poster?
- Top of the page.

3. What C 'word should we remember for analysing media? 
- Convention
- Connotation

Advertising Standards Authority - is a non-statutory body but provides a code of practise for advertising.

- Adverts should not cause offence.
- Adverts should not glorify alcohol, sexual activity, or drug taking.
- Adverts should not cause any harm to children or influence them.
- Adverts should not be misleading.
- Adverts should not give false information about what they selling/promoting or exaggerate the claims that have been made.

Skittles Advertisement banned for Sexual Activity through the advertisement, this creates offence to the target audience as skittles are for kids, and using sex to advertise a sweet may stop parents from letting their children buy they products if their child see the advertisement.

http://www.youtube.com/watch?v=sCWyNmv0M3U

Dior Advertisement banned for false advertising, using photoshop on her eyelashes and saying the product, gives you a 'miracle effect', this could create offence to the audience because they will feel betrayed, and may stop them in future buying the product, so they could lose customers for their make up.
http://www.youtube.com/watch?v=XAkvP5UZDPg

Lynx Chocolate Advertisement was banned for being using racial inequality. http://www.youtube.com/watch?v=lCZ-6y2UEfM

None of the advertising i have researched for music festivals have any inappropriate content, because they are trying to sell it to a young audience and need to come across as to teenagers parent's as a good environment for them to be in.