LO2 Task 2 KTA 6: Genre of festival decided. Mood board of target audience interests and full demographic profile created.

For the assignment breif i will produce a promotional and marketing materials for a new live music event 'Steel City Fest'. For the festival material i will create at least three of the following;

- Logo

- Magazine Advertisement 

- Ticket Design 

- A5 Flyer

- Billboard poster

Festival:  Steel City Fest

When:  20-22nd of December 

Location: South Yorkshire; Sheffield. 

Genre: Mixture - Metal and Rock

Tickets: £8 a day, £21 full weekend pass. 

I am going to pin point my audience in terms of audience demographics: age, gender, social grade. 

John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audiences. 

Ien Ang (1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product. 

The mood board I have done towards what I think my target audience are interested in and their daily interests. This shows things like clothes brands, drinks, websites, games, hobbies, technology etc. The two bands I included in this was the two bands I will include in my festival that have the biggest fan base.